Category landing page, each box would take you to an individual buying guide.
Strollers buying guide.
BBQ buying guide.
Buying Guides, Sears.ca
In order to decrease SEM costs and improve SEO, a revamp of the online buying guides on sears.ca was required. The new template had to work for diverse categories ranging from makeup to major appliances. The new guides were designed and written to make them more customer- and SEO-friendly. By the end of the project over 100 new buying guides were created.
