InvestorLine Platform, BMO

Promoting BMO’s online stock trading brokerage, the InvestorLine website provides experienced investors and active traders with engaging information to encourage them to open an account, while also having a friendly tone and easy-to-understand language so new investors can understand what InvestorLine is all about.

The revamped site includes an updated customer journey, a more organized and elegant layout, and copy that is customer-friendly and increases SEO.