Explainer Video Series, BMO

The mission for each of the videos is to educate the customer on a topic, service or product of BMO in a friendly and engaging way. Goals differ depending on the topic of the video; for example, the Online Security video is about making traditional in-branch customers more comfortable with online banking by addressing their main hesitation - the safety of their financial information. The Phishing video was created for Fraud Awareness Month to teach customers how to protect themselves from phishing scams, thereby helping BMO lower fraud-related costs. While the full-length videos live on bmo.com and the BMO YouTube channel, shorter versions were also created to be used in paid social media campaigns.