Recruitment poster.
Recruitment poster.
Recruitment brochure, front and back covers.
Recruitment brochure, page 2.
Recruitment brochure, page 3.
Recruitment brochure, page 4.
Recruitment brochure, page 5.
Recruitment brochure, page 6.
Recruitment brochure, page 7.
Recruitment brochure, page 8.
Recruitment brochure, page 9.
Campus Recruitment, IBM
IBM wanted to become an employer of choice amongst university students. The challenge was that its image was of 'the big blue machine' where individuality and innovation weren't prized. To combat this perception, this print-driven campus campaign used IBM's name to promote the personal side of the company and what it could offer young people. A series of posters were placed around campuses and a brochure was handed out at recruiting events. The campaign won First Place for College Poster at the Employment Management Association Awards.
